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 | Dustin Staiger, Creative Consultant, The Frontline GroupAs both an in-house marketer for technology corporations and creative director for a handful of ad agencies, Dustin Staiger has been involved in all aspects of advertising and marketing. His experience ranges from TV & radio ads, corporate identity packages, online marketing and blogging to word-of-mouth marketing efforts. Currently, Dustin is a creative consultant with The Frontline Group which provides project management and marketing consulting to clients such as British Petroleum, Shell Oil, Chevron, Conoco Philips and Schlaumberger. Dustin speaks to groups about creating, growing, harvesting and spreading ideas. |
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 | Hollerin’ – Marketing Your Message in a Cynical World
Whether you sell software or breakfast cereal smothered in sugar, someone has hear about it before they can buy it. Today’s advertisers have more options than ever before. Finding outlets for your message isn’t the issue, but getting people to listen is. Faced with this dilemma, most choose to turn up the volume, turn up the frequency and turn on the charm. In the end, we simply turn consumers off. If louder, more often and funnier aren’t the solution, what is? Dustin Staiger will give some insightful steps towards an effective marketing approach that doesn’t require a megaphone.
|  Oct 10th |
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