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School of Dev 2017
  

 Featured Speakers

 Bio

Chris Tuckness, Director of Marketing & Communications, JMARK Business Solutions, Inc.

Chris Tuckness, Director of Marketing & Communications, JMARK Business Solutions, Inc.

Chris Tuckness has over 25 years of experience in marketing, communications, public relations and business administration. He has a triple major undergrad degree from Drury University in Communication, Business and Graphic Design and a MA in Communication with an emphasis in Business.

He currently is the Director of Marketing & Communications for JMARK Business Solutions, Inc., a multimillion dollar global IT Managed Services Company. In his time as the first DOM, the Business Development team has increased sales every month for the last 8 months in a row. He has completely created a marketing and communication plan from scratch and is literally running a one-man department for a global company which offers over 40 products to every vertical anywhere in the world.

Chris also still successfully runs two companies - a business consulting company and a motorsports company which builds, restores and sells classic muscle and race cars. Chris has taught at several universities in the master's programs as well as given presentations on a national scale at multiple conference and conventions.
Visit Chris Tuckness on Link!Visit Chris Tuckness on LinkedIn!

 Sessions

Full Throttle Branding: Race care speed with Hybrid Stamina

Brief synopsis of the session and what the audience will learn from the session:

Branding and the Brand Promise of your organization is essential for a successful marketing plan, and ultimately ROI of your marketing dollars. I just spent the last 3 years fully updating, changing and creating a new brand for our company which has resulted in direct increased revenue. In this session, I will discuss:

* Understanding branding and why it is important
* How to put together an effective plan of action for your branding
* Integration of branding into your budget to justify the expense vs ROI (Hint: Not just a line item)
* The most effective steps to get your entire company to embrace the process of branding and the brand promise
* Sharing of successes and stumbles in my 3-year process
* How to track success in your campaigns to show ROI and direct input to sales/revenue
* The best way to keep branding fresh and relevant year after year
Jul 21st - 2:45 PM
Jul 21st
 
 

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